As novice tourists to the South of France, we were shocked at the relaxed boho vibe (don’t worry, the pricing stayed decidedly un-boho). Each beach front restaurant was cuter than the last. Effet on the beach of Juan-les-Pins took our breath away on night one and we had such a lovely time (and sand-in-the-surf table) that we returned on our final night as well to celebrate my friend’s birthday.

Nothing more ‘grammable than a good font and charming signage.

The entry to the hostess stand was just delicious, dripping in rustic vibes and orchids.

Just come on….

The view from our spot on our first and last nights. Terrible.

Thoughtful of the region to match the wine with the sunset.

Two dainty ladies- we opted for this beyond heavy baked Camembert starter. Absolutely delicious, but the herbed buttered bread was overkill. This defo could have been a main course.

We both went light on the same main on night one. A truffled burrata pasta. It was a bit cold, but I don’t think they understood that we would not finish our Camembert, so it took ages to arrive. Probably our own fault.

On night two, yet another Effet photo op….

it was beyond windy this final night. It required, jackets, scarves, and blankets, but we were here for the view…and the food.

While my friend stuck to another round of pasta, I took the waitress’s reco for the octopus. Good, not the best I’ve ever had, but any food with this view would be just fine.

Do yourself a favor and make an early reservation at Effet to guarantee an oceanfront table. What an absolutely delightful find Effet was, in effect.